Meeting the challenges of India's growing air travel demand: How can airlines hold a competitive edge? 

It is becoming harder to compete against local operators that hold advantages when it comes to cost levels, local expertise and market visibility, and local operational resources. Foreign airlines are being pushed out of the battleground, resulting in European airlines facing difficulties in maintaining key routes to Asia-Pacific, and having to cut down on operations. So how can foreign airlines keep their market share with actions that favorably affect both cost structure and value proposition to buyers?